KEY RESPONSIBILITIES

Develop and Execute PR Strategy:

• Create and implement a comprehensive public relations strategy to build and enhance the Affscale brand within the global affiliate marketing industry.
• Establish clear and measurable goals for PR campaigns, with a focus on increasing brand recognition, improving media coverage, and enhancing brand perception.
• Align PR strategy with overall company objectives, ensuring cohesive messaging across all channels.

Media Relations & Outreach:

• Cultivate and maintain strong relationships with key media outlets, journalists, bloggers, influencers, and other industry professionals.
• Secure regular media coverage in relevant industry publications, podcasts, webinars, and other digital platforms.
• Proactively pitch story ideas, press releases, and case studies to media outlets and outlets within the affiliate marketing, e-commerce, and performance marketing spaces.

Content Creation & Messaging:

• Develop high-quality, engaging content, including press releases, blog posts, articles, and thought leadership pieces that align with Affscale's brand identity.
• Oversee the creation of press kits, media materials, and messaging guidelines to ensure consistent, compelling communication.
• Support in creating content for Affscale’s website, social media channels, and other marketing materials that communicate the company's value proposition and industry expertise.

Thought Leadership & Industry Engagement:

• Position key executives at Affscale as thought leaders in the affiliate marketing and CPA space by securing speaking opportunities at industry events, webinars, and podcasts.
• Leverage industry events, conferences, and forums to increase Affscale’s visibility and brand authority.
• Build and nurture relationships with influencers and industry experts to amplify brand messaging and drive positive sentiment.

Crisis Management:

• Proactively monitor media coverage and public sentiment regarding Affscale, identifying potential PR issues and managing crisis communications effectively.
• Develop and implement crisis communication plans, ensuring that all responses are on-brand, transparent, and timely.

Measure and Analyze PR Effectiveness:

• Track and evaluate the effectiveness of PR efforts using tools such as media monitoring software, Google Analytics, and social media analytics.
• Regularly report on the success of PR campaigns and initiatives, providing recommendations for continuous improvement.
• Conduct competitor analysis to identify emerging trends and stay ahead of the competition in the affiliate marketing space.

Collaboration & Cross-functional Teamwork:

• Work closely with the marketing, business development, account management, creative, and product teams to ensure that PR activities are aligned with overall business goals.
• Collaborate with internal stakeholders to gather insights, create compelling stories, and ensure consistent messaging across all communication channels.

Event Planning and Coordination: